Case Study Session, Sponsored by Walmart Connect
The Health Shift: How Changing Shopping Behaviors are Reshaping Grocery
Shoppers are changing how they prioritize health and wellness, creating new opportunities for grocery brands. Through new Walmart first-party research and a conversation with PepsiCo, this session explores emerging shopper behaviors and what they mean for marketers—from identifying new growth opportunities to building more relevant strategies that engage shoppers as new habits are forming.
Wednesday 23 September 2:35 PM - 2:55 PM Case Studies Stage
Moderator
VP, Food, Walmart Connect
Speakers
VP, Shopper Marketing, PepsiCo
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