Case Study Session, Sponsored by Nash

Winning Through a Store-First Fulfillment Network

As customer expectations continue to evolve, Ahold Delhaize USA has embraced a store-first fulfillment strategy that leverages one of its greatest competitive advantages: a network of more than 2,000 stores located close to the communities it serves. This approach enables faster pickup and delivery options while creating a more agile and efficient omnichannel experience for customers. The strategy was designed to help the company deliver the convenience customers increasingly expect, including fulfillment and delivery in as little as 30 minutes.

Rather than relying primarily on dedicated fulfillment centers, Ahold Delhaize USA has transformed its stores into fulfillment hubs, supported by a growing ecosystem of delivery partners, including Uber and others. Advanced orchestration technology makes it possible to intelligently match each order with the delivery option that best serves the customer, balancing speed, reliability and operational efficiency.

In this session, Daniël van Gool, who leads fulfillment strategy for Ahold Delhaize USA, joins Al Cook, Chief Growth Officer at Nash, to discuss the company’s shift to a store-first model, the role technology plays in coordinating a large-scale fulfillment network and how AI is beginning to unlock new opportunities across the delivery experience.

Tuesday 22 September 4:30 PM - 4:50 PM Case Studies Stage

Add to calendar 09/22/2026 16:30 09/22/2026 16:50 Case Study Session, Sponsored by Nash Winning Through a Store-First Fulfillment Network Case Studies Stage US/Pacific