Campaigns Featuring New Retail Media Capabilities

Modern retail media networks aren’t just powering onsite search and display ads. They are also striking partnerships with media and technology companies to bring more targeted advertising to social media, connected TV, AI chatbots, and physical retail. Additionally, retailers are introducing new innovative retail media ad formats and better measurement methods. Through a series of presentations, brands will share how they are taking advantage of the newest capabilities from retail media networks, which include:

• Designing full-funnel campaigns through retail media
• Executing effective offsite and in-store activations
• Standardizing measurement tools that prove incremental and new to brand sales