Solving Critical Retail Media Challenges Hindering Growth

Amid great opportunities in retail media lie specific hurdles hindering growth and execution. This session provides research on important retail media pain points and outlines the necessary steps to enhance retailer-brand partnerships. Speakers will tackle:

How to shift retail media from being viewed as a brand tax
How retail media networks provide proper measurement and transparency on data and tech stacks
Where retailer-brand relationships fall short and how to amend them

Tuesday 22 September 4:30 PM - 5:10 PM Snackable Insights Stage