Verve Retail Media

Verve Retail Media (VRM), closes the proof gap in brick-and-mortar advertising: brands invest heavily in point-of-sale media but can rarely prove it drives purchases. VRM already operates Germany's largest in-store retail media network - ad screens across thousands of grocery, drugstore, and convenience locations, linked to digital coupons and CTV retargeting, measured via real checkout data - and is now establishing a network in the US market. VRM is the retail media unit of Verve Group SE.