Peq

Pēq (pronounced "peek") is a data & analytics company designed to centralize and standardize incremental sales measurement, solving the industry's biggest challenges as a neutral, unbiased third party. We measure both digital and non-digital marketing with a cookie-free, GDPR-compliant methodology. We have 2 core product modules: a campaign measurement solution and Omnichannel Performance Platform (OPP)- a real-time MMM with the KPI of incremental sales.