MyFitnessPal

MyFitnessPal Ads is a media network connecting brands with one of the most engaged health and wellness audiences in the world. Reaching 5.7M free monthly active users as they track nutrition, plan meals, and make daily health decisions, MFP Ads offers access to explicit, declared first-party data including nutrition goals, dietary preferences, and health signals. With members logging in 5x daily, it's a high-frequency, high-intent environment that captures the intent retail media networks miss.