Michael Peroutka
Head of GoPuff Ads GoPuff
Michael Peroutka is a digital media executive with 15+ years of experience scaling businesses across video, mobile, and commerce media. Currently serving as the Head of Gopuff Ads & Strategic Partnerships, Michael owns the advertising P&L and spearheads the company's retail media strategy. In this role, he has successfully introduced new revenue streams by building an industry-leading ad platform that bridges the gap between consumer attention and instant commerce. Throughout his career, Michael has been a catalyst for growth, specializing in driving strategic partnerships with top-tier brands, agencies, and ad-tech platforms, including major integrations with The Trade Desk, Koddi, and Disney. Prior to Gopuff, he built a proven track record of scaling revenue and developing innovative media ecosystems at Imgur, Maker Studios, AOL, Tremor Video, and Bkstg. Whether navigating high-growth startups or enterprise media giants, Michael is recognized for his ability to unlock new monetization opportunities, build high-performing teams, and help brands win in the rapidly evolving retail media landscape.
2026 Groceryshop Agenda Sessions
Tactical Learning: How Retailers Align Retail Media and Merchandising Teams
(Tactical Learning sessions have limited seating. Priority will be given to invited and approved executives.)
Thursday 24 September 13:30 - 14:10 Tactical Learning Room A
Retail Media Opportunities and Challenges
Tactical Learning
