James Neumann

SVP, Sales & Support Associated Wholesale Grocers

As the SVP of Sales and Support, James has comprehensive oversight of key member-facing service groups, including Retail Business Solutions, Business Analytics, Marketing & Advertising, the Retail Marketing Network, and our AIM ad group. These teams provide essential services such as e-commerce platforms, digital marketing strategies, retail pricing guidance, loyalty programs, and a complete suite of advertising and marketing support. Furthermore, James leads the teams responsible for business development, real estate, store engineering, and design sourcing. These groups are instrumental in fostering new business ventures and aiding our members with the growth and modernization of their operations. He is also actively involved in member-centric initiatives aimed at ensuring the continued relevance and competitiveness of AWG members within their respective markets.

James started in the grocery business. At the age of 14, he was working for his father in the family stores, wrapping lettuce in the back room and pulling cardboard in the canned food aisles. Ultimately James became the leader and President of an AWG member store group with shared ownership with his brother.

James also served as a member of the AWG Board of Directors from 2010 until 2023, when he joined AWG as SVP of Special Projects. James brings knowledge and experience as an independent grocer and AWG member to his role. He uses this experience to advocate for AWG member retailers and support their needs.