James Clarke

VP, Global Media & Partnerships Newell Brands

James Clarke is a self-described “serial intrapreneur” who operates at the intersection of creativity, business growth and disruptive technology. He is Vice President, Global Media & Partnerships at Newell Brands, where he leads media strategy and investment, audience planning and measurement, retail media, influencer and social engagement, social commerce, brand partnerships and inbound licensing across a global portfolio of 29 brands including SHARPIE®, GRACO®, COLEMAN®, RUBBERMAID® and YANKEE CANDLE®.

Prior to joining Newell Brands in 2025, James spent nearly a decade at PepsiCo, most recently serving as Senior Director of Digital Marketing and Social Media for PepsiCo Foods North America. His career also includes progressively senior marketing leadership roles at Kraft Foods Group and Maple Leaf Foods.