Imteaz Ahamed

Consulting Partner, Marketing Sigmoid

Imteaz Ahamed is a commercial leader with over 20 years of experience in CPG sales, eCommerce, and marketing, now focused on AI-driven transformation for enterprise organizations. He is the founder of and consultant at Permanent Beta, his own AI consulting and advisory practice, where he advises global CPG companies on AI deployment, commercial strategy, and transformation. Imteaz spent over 16 years at Reckitt in commercial and marketing leadership roles around the world - starting in Australia, then London (global), Amsterdam (regional EU), and finally the US, where he led the company’s largest DTC eCommerce business. He hosts the podcast and newsletter Applied Intelligence, where he explores practical applications of AI, and is passionate about the intersection of people, technology, and getting stuff done. Imteaz holds a Bachelor of Commerce in Marketing from the University of Sydney and a Certificate in Data Science from Harvard Business School. His career has taken him from Sydney to London, Amsterdam, and now New Jersey, where he lives with his family. Outside of work, he is a husband and father, a member of the Harvard Business Review Advisory Board, a StartupBus mentor, and a non-executive director of various fintech companies.