Guilherme Cardoso

Head of Ecommerce MC Sonae

Guilherme Cardoso leads Ecommerce at Sonae MC, the food retail arm of one of Portugal's largest business groups and home to Continente, the country's leading grocery retailer. In his current role, he holds end-to-end responsibility across Commercial, Operations, Marketing, Product and Customer — overseeing a model that leverages physical stores as fulfillment nodes and combines proprietary platforms with third-party partnerships for last-mile delivery.

His path to grocery ecommerce spans two decades across sectors: nearly ten years in telecommunications at Optimus leading marketing and brand strategy at scale, advisory work at KPMG on digital transformation and innovation, and a chapter at Sonae Sports & Fashion driving international retail expansion across European hypermarket chains — before focusing fully on ecommerce at Continente. He holds an MBA from INSEAD and a degree in Economics from the Faculdade de Economia do Porto.

A former federated basketball captain, Guilherme brings the same team-first mindset to building ecommerce operations at scale — currently from Porto, Portugal.