Ashley Becker

VP, Global eCommerce Capabilities Kraft-Heinz

Ashley Becker is Vice President, Global eCommerce Capabilities at Kraft Heinz, where she helps shape the digital tools, operating models, and global ways of working that enable eCommerce growth across markets and customers. A brand builder and commercial leader, Ashley has spent 13 years at Kraft Heinz across marketing, eCommerce, omnichannel customer growth, and operations. She spent half of her Kraft Heinz career leading marketing and growth strategies for some of the company’s most iconic brands, including Oscar Mayer Hot Dogs and Lunchables.

Ashley brings a practical, enterprise-wide perspective on how brands can translate consumer insight, customer execution, and technology into scalable growth. Before joining Kraft Heinz, she began her career in operations in the semiconductor industry. She also volunteers with Tech2Empower, a nonprofit that helps women’s rights and social justice organizations access technology, tools, and training to amplify their impact. Ashley holds a master’s degree from the University of Chicago Booth School of Business.