Managing Assortment in Multi-Channel Environments

With the rise of omnichannel shopping, retail execution has grown more complex. Retailers must now ensure they can offer a range of products on physical shelves, through their owned ecommerce platforms and via third-party marketplaces. As a result, companies are redesigning operations to optimize assortment and execute fulfilment across these channels. Throughout this panel discussion, retailers discuss the following assortment and inventory considerations: 

• Using a variety of sources— fulfillment centers, in-store stock, dropshipping—to offer the products that consumers demand across every channel they shop 

• Centrally managing inventory and leveraging technology to obtain a complete view of what’s in stock 

• Optimizing online assortment to ensure baskets are profitable and customers are satisfied with their orders.