Retail Media Innovation: New Analyst Research and Brand Case Studies

Retail media networks are under pressure to innovate and evolve, as brands demand stronger return on investment and AI platforms shift product discovery and sometimes purchase away from retailers' sites. Retailers are stepping up to the challenge with in-store and off-site offerings, innovative ad formats, self-service platforms, new measurement capabilities, and better alignment across retail media and merchandising teams. In this session, a senior analyst provides research on the current state of retail media, and brands share how they are getting value from the latest RMN capabilities. Expect insights on the following:

The capabilities and internal collaboration necessary for retail media growth and innovation
How retail media networks adapt to discovery moving to AI platforms
How brands are developing sophisticated RMN campaigns that include off-site and in-store advertising
How brands leverage data, measurement, and other tools from RMNs to inform their marketing strategies and better understand consumers.

Tuesday 22 September 2:50 PM - 3:30 PM