Fresh Retail Media Research: Data-Backed Predictions from Analysts

Global retail media ad spend continues to climb, with its growth outpacing social, search, and traditional advertising in many markets. The appetite from advertisers stems from retail media’s potential to deliver full-funnel marketing, deeper audience targeting, and closed-loop attribution. Through presentations packed with data, analysts will share outlooks on what’s next for retail media. Expect forecasts and fresh insights on:

• In-store retail media adoption and growth
• Retail media’s evolution as search and discovery shifts to AI platforms
• Ad formats that are satisfying shoppers and driving return on investment for advertisers