New Opportunities for 1:1 Personalization

Marketing across the shopper journey is shifting from standard campaign-based executions to always-on, AI-powered personalization. In this session, attendees will learn how to:

  • Activate predictive, real-time personalization across email, social, and owned channels.
  • Build tech stacks that can support the ingestion and analysis of more customer data, sophisticated recommendation engines, and marketing automation.
  • Complement personalization tools with human strategy, insight, and creativity


Thursday 24 September 2:20 PM - 3:00 PM

Add to calendar 09/24/2026 14:20 09/24/2026 15:00 New Opportunities for 1:1 Personalization US/Pacific
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Speakers

Sabrina McPherson

SVP, Publicis Sapient