Case Study Session, Sponsored by Ibotta

Target Acquired: Maximizing Efficiency with In-Flight Measurement

Whether it’s CPID, iROAS, or incremental sales units, successful brands know that every marketing dollar invested has to work harder; and they’re looking for partners that can prove it.
The ability to measure and reallocate resources in-flight means CPG marketers can lean into what’s working. An independent third-party measurement of sales lift means they can trust the results.

Join Chris Riedy, CRO at Ibotta, along with Ariel Dalton, Head of Strategic Insights, Planning & Connected Commerce at Danone, for insights into how the global leader in the food and beverage industry outperformed their efficiency targets in their latest campaign.

Tuesday 22 September 2:50 PM - 3:10 PM Case Studies Stage

Add to calendar 09/22/2026 14:50 09/22/2026 15:10 Case Study Session, Sponsored by Ibotta Target Acquired: Maximizing Efficiency with In-Flight Measurement Case Studies Stage US/Pacific