Circular Logic

Level 1 Sponsor

Circular Logic combines neuroscience principles with a novel approach to personalization to radically change the financial dynamics of promotional marketing. Relentlessly focused on driving incremental store visits, their patented personalization method optimizes the visit-driving impact of a retailer’s existing weekly ad offers. By eliminating the single largest cost element of most promotional efforts, they achieve disproportionate profit impact, earning the nickname 'Moneyball for Grocery™'