BetterBasket

Level 1 Sponsor

BetterBasket revolutionizes grocery pricing by leveraging AI and digital shelf labels to dynamically adjust prices, boosting margins by up to 8 percentage points and saving 20 hours of labor per store each week. Pricing is the most powerful lever retailers can use to drive margin and revenue, yet the complexities of real-time adjustments—factoring in competition, demand elasticity, and seasonality—make it a time-consuming and challenging task. Despite investing hours into pricing, a typical grocer can still leave up to $2 million on the table each year due to manual, imprecise methods. BetterBasket partners with retailers like H Mart to automate intelligent pricing, significantly enhancing margins while reducing operational workload. We are backed by top-tier investors, including Y Combinator and the former CEO of Tesco.