2024 Grocery Industry Icons & Innovators

Zac Choi is a serial Commerce AI entrepreneur and a data-driven growth expert with over 20 years of experience across CPG, Retail, Financial Services, and Enterprise Tech. 

Zac is the CEO and Co-Founder of Puller AI, a no-code data productivity tool purpose-built for consumer enterprises. He also built and exited String AI (acquired 2021), a co-pilot for brands that communicated with consumers over direct messaging and SMS.

Prior to startups, Zac led growth strategy and digital transformations for global brands at McKinsey, where he also co-founded its Fuel by McKinsey practice.

As an operator, Zac led revenue growth for Green Dot through its IPO, where he ran trade, retail marketing, and sales enablement. He also served in brand, sales, national planning, category management, and business intelligence roles at General Mills and Clorox.

After graduating with a degree in Cognitive Science and Organizational Behavior from UPenn, Zac began his career in data science research for The Wharton School.