2024 Grocery Industry Icons & Innovators

Vibha is a Partner, in our Digital Commerce Practice. She assists brands and retailers with creating strategies to grow their business in an omni-channel world to meet customers everywhere they shop with a focus on DTC.

Vibha combines her brand, marketing, and eCommerce expertise to help clients grow across all channels including retailers (online and in-store), Brand/eCommerce sites and apps (DTC), and Online Marketplaces (3P). She places a particular focus on Branding, Sales, Category Management, Shopper Marketing/Insights, and Revenue Management.

Prior to joining TPG, Vibha held digital leadership positions at McKinsey, Staples, and Dorel (baby brand portfolio including Maxi-Cosi, Safety 1^st, & Tiny Love).