2024 Grocery Industry Icons & Innovators

Troy Townsend, a seasoned entrepreneur, is renowned for his visionary leadership and innovation in the retail media landscape. His journey began with the founding of Tiger Pistol, a pioneering social ads platform that achieved a successful sale of its US arm. Building on this success, Troy co-founded Zitcha and established the world's first Unified Retail Media Platform and is reshaping retail advertising. 

Under Troy's guidance, Zitcha has experienced rapid growth, attracting a diverse portfolio of notable clients, including Coles Liquor Group, Coles Grocery, Endeavour Group, The Warehouse Group, Village Cinemas, Adore Beauty, and global brands like Leroy Merlin Ocado Retail and Axonet. Troy's strong relationship-building skills have fostered partnerships with industry leaders such as Meta, Google, The Trade Desk, and Broadsign. 

Zitcha's innovative approach has garnered significant attention, securing substantial funding with OIF Ventures and VMG partners as investors. 
Troy's success is deeply rooted in Zitcha's transformative impact on the retail media industry, as the company continues to redefine the landscape under his leadership.