Stuart Aitken

SVP, Chief Merchant & Marketing Officer


As Senior Vice President, Chief Merchant and Marketing Officer, Stuart is responsible for sales, pricing, promotional and category planning for Fresh foods, Center Store and General Merchandise categories, as well as Analytics & Execution, e-Commerce and Digital Merchandising, Fuel and Our Brands. As Chief Marketing officer, Stuart led the company through a brand transformation which was revealed in November of 2019 and continues to enhance our brand reputation as a company that is inclusive and a leader in Fresh through our brand campaign, Fresh for Everyone. He leads a diverse team of associates who work collaboratively to put the consumer at the center of every business decision.

Stuart joined Kroger as CEO of 84.51°, Kroger’s data analytics arm. Before leading 84.51°, he served as CEO of dunnhumby USA, LLC for six years. Prior to that, he was executive vice president and chief marketing officer for arts-and-crafts retailer, Michael’s Stores, and for nearly a decade, he led marketing strategies, loyalty marketing, data analytics, innovation and category management at Safeway. Stuart was a software programmer in Silicon Valley and a Technology professor in Scotland, where he taught AI, analytics and small business management.