2024 Grocery Industry Icons & Innovators

Soche is a beloved business leader in the retail activation space with stand-out strategic planning smarts and retail expertise. Since joining Arc as CEO in 2018, Soche created an entirely new brand positioning, Irresistible Commerce, to set the gold standard in commerce. Under her leadership, Arc’s client portfolio has swiftly grown by over 150% with wins such as CPG behemoths, Kraft Heinz and Unilever, which helped name her an honoree in Path to Purchase’s 2020 Women of Excellence Awards in the “Executive of the Year” category.

Soche also helped lead the successful integration of Epsilon and Catapult agencies within Publicis Groupe—quickly creating a strong and close-knit agency team while doubling Arc’s size, talent pool and capabilities into one of the world’s largest, most innovative commerce agencies. These integrations of data and creative talent are the art and science of best-in-class commerce that contributed to Publicis Groupe being named a Leader in The Forrester WaveTM: Commerce Services in 2024.

Soche’s people-first approach to leadership and culture-creation has built an agency adored by its employees and subsequently honored as an AdAge Best Place to Work in 2023. Today, Soche continues to lead the agency and deliver for industry titans including Inspire Brands, Nestlé, Intel, and Molson Coors.