Soche Picard

CEO of North America

Arc Worldwide

A self-proclaimed “retail junkie,” Soche instills in her teams a deep understanding of complex shopper dynamics and what it takes to win shoppers’ hearts and minds online and off. She works with clients, such as Unilever, Intel, MolsonCoors, Nestle, and Dunkin’, who value her extensive experience in everything from strategic planning and brand development to digital marketing and promotions. Soche also leads Arc’s retail center and innovation lab, which brings teams, clients and the world’s most cutting-edge retail vendors together to fast-track modeling and growth.