2025 Grocery Industry Icons & Innovators

Sjoerd Holleman is Chief Product Officer at Albert Heijn, where he leads Strategy, Product & Analytics and drives the company’s digital transformation. He oversees a large team of data scientists, product owners, and technology specialists within the AH Technology community.

Under his leadership, Albert Heijn has launched groundbreaking AI innovations such as Scan & Cook and Steijn, the personal AI assistant in the AH app that helps customers with recipes and shopping. Passionate about the power of technology, Holleman focuses on creating seamless customer experiences while simplifying processes behind the scenes.

With his vision, he strengthens Albert Heijn’s position as a leading FoodTech company at the forefront of innovation in retail.