2024 Grocery Industry Icons & Innovators

Shelly Rupel, CEO & Co-Founder of Devour, brings over three decades of extensive experience in the restaurant industry to her role. Before establishing Devour, Shelly held leadership positions at industry leading companies such as PAR, where she lead Strategic Partnerships, overseeing the Integrations, Drive-Thru, and Channel programs. Her tenure as VP of Partnerships at ItsaCheckmate, her role in launching the Arizona territory for Toast, and her extensive 20+ year entrepreneurial journey have further enriched her industry insight. 

At Devour, Shelly's leadership is distinguished by her steadfast commitment to innovation and collaboration. She leads the team in harnessing web3 technology to develop the Devour Platform, a cutting-edge food ordering and engagement platform. Leveraging her vast experience and extensive network within the industry, Shelly is dedicated to realizing Devour's mission of Feeding the Digital Generation.