Grocery Industry Icons & Innovators
VP & GM, Instacart Pickup
Sarah Mastrorocco is VP & General Manager of Instacart Pickup. A longtime Instacart veteran and leader, Sarah works closely with partners across the organization to oversee and scale Instacart’s fast-growing pickup business. Sarah has played an integral role at Instacart since joining as the first member of the company’s Business Development team seven years ago. During her tenure at Instacart, she’s taken on various leadership positions across Catalog, Account Management and, immediately prior to her current role, Business Development. As VP of Business Development, Sarah led all new business efforts for the company, successfully securing partnerships with leading grocers. Before Instacart, Sarah was a member of PepsiCo’s Global Operations Group, working on direct store delivery operations across North and South America. Prior to that, she was on Frito-Lay North America’s Strategy and M&A team. Sarah holds an MBA from the Kellogg School of Management and a BS from the University of Virginia.