2024 Grocery Industry Icons & Innovators

Sarah Mastrorocco is Vice President and General Manager of Health at Instacart. A longtime Instacart veteran and leader, Sarah oversees Instacart Health, an initiative designed to support businesses, nonprofits and consumers across three key areas: increasing nutrition security, inspiring healthier choices, and scaling food as medicine programs. Sarah has played an integral role at Instacart since joining as the first member of the company’s business development team in 2014. During her tenure at Instacart, she’s taken on various leadership positions across Business Development, Account Management, and Catalog. Prior to her current role, Sarah oversaw and scaled Instacart’s Pickup business.