2024 Grocery Industry Icons & Innovators

Sara Ahmed Holman is the Chief Commercial Officer at Bobbie Baby - an infant formula company that came to market in 2021. In her role as CCO, Sara leads revenue, innovation, and new channels/growth. Sara has deep expertise in startup operations. Before joining Bobbie, Sara led growth & partnerships for Innovation Endeavors - a venture capital firm founded by Eric Schmidt the CEO and Chairman of Alphabet where she focused on food, agriculture, and life sciences. Before that, she was in numerous operating and leadership roles at Lookout and Weebly (acquired by Square). Sara attended UCLA’s School of Law where she served as the researcher for the first ever Food Law treatise which covers the policy and regulatory landscape of food production and labeling, (Food Law in the United States). Her legal career started at Bryan Cave where she co-founded the firm’s Food & Beverage Team and represented some of the world’s largest CPG companies and financial institutions. Sara has served as a board member and advisor to numerous startups in the CPG and health sectors as well as a legal expert on food and agriculture for the media. She has litigated and authored amicus briefs for food cases in Ninth Circuit. Before becoming a lawyer, Sara was awarded the Coro Fellowship in Public Affairs where she focused on creating joint ventures between the private and public sectors, including specific projects with the FBI, Department of Homeland Security, and the City of NY.