2024 Grocery Industry Icons & Innovators

Raquel Navarrski is a 16-year CPG industry veteran and currently serves as Customer Vice President with General Mills. In her current role, she is accountable for leading North America Retail’s Pure Play e-Commerce Business, which includes oversight for sales and retail media marketing operations across key e-commerce customers and identification and development of emerging business models to fuel long term e-commerce growth. During her time in role, the business has grown over 30%.

Prior to this role, Raquel led the Target account team where she revamped General Mill’s go to market strategy to focus on a total commercial invest model. She and her team were recognized as Target’s Food Vendor of the Year in 2020. Throughout her career, Raquel has a track record of success scaling and accelerating businesses with strategic retail partners.  Her leadership impact spans a variety of growth channels, including club, natural-organic, and mass merchandisers.  She is known for her people-first leadership, growth mindset, and authentic, transparent style. 

Raquel lives in the Twin Cities, MN, with her two sons Gabriel (7) and David (3). Outside of family and work, Raquel enjoys an outdoor Minnesota summer, a good Peloton workout, and a great country music concert.