2025 Grocery Industry Icons & Innovators

Rahul Choraria is the CEO of Pacvue, the leading Commerce Operating System that unifies retail media, commerce management, and advanced measurement across 100+ global marketplaces. Pacvue empowers more than 70,000 brands and agencies with AI-driven insights and performance tools, driving 12% of global retail media ad spend. Rahul joined the company in 2022 after leadership roles at Advent International, Vista Equity Partners, and BCG. He holds an MBA from Chicago Booth and a B.A. in Computer Science and Economics from UC Berkeley.