2025 Grocery Industry Icons & Innovators

Misbah Uraizee is the CEO and Co-Founder of Nectar Social. Nectar is an agentic community management, listening, commerce all-in one platform working with leading brands and retailers like OLIPOP, Caraway, Tower28, Portland Leather Goods and many more.

A Yale University graduate Misbah brings over a decade of experience leading product teams at Microsoft, Meta, and Twitter. Her career spans cutting-edge work across AR/VR, messaging, brand-creator monetization, and content recommendation algorithms. She holds over 10 patents and has spoken recently at ShopTalk and ExpoWest on the future of commerce leveraging AI.