2024 Grocery Industry Icons & Innovators

Michelle Morale was named Vice President-Digital Commerce, Omni-Shopper and Marketing in June 2021. She reports to Anthony Kyles, Chief Customer Officer, Meals & Beverage.

Michelle leads the Amazon and Pureplay sales team as well as Campbell’s holistic eCommerce strategy, vision, and execution. She also collaborates closely with sales and marketing to develop fully integrated omni-shopper marketing and digital-to-shelf activations.

Since joining Campbell in 2009 as a Group Marketing Manager for Pepperidge Farm, Michelle has also held progressively responsible leadership roles including Director-Innovation, Fresh & Frozen Bakery;Director-Innovation, Retail Fresh, Immediate Consumption, Foodservice;Director of Marketing, Soup and Broth;and Vice President- Sales Strategy, Revenue Management, Category Leadership, Meals & Beverages. She also briefly led V8 brand marketing strategy.

Prior to Campbells, Michelle spent six years in brand management roles with H-E-B Grocery Company, Unilever, and Kraft Foods North America.

Michelle earned her B.A. degree in economics from Princeton University and her M.B.A. degree from the Kenan-Flagler Business School at the University of North Carolina.