2024 Grocery Industry Icons & Innovators

Mette Lykke is the CEO of Too Good To Go, the company that operates the world’s largest marketplace for surplus food, connecting 95 million users to 160,000 partners across Grocery Retail, Bakery Café, Fast Casual, QSR, Manufacturing and Wholesale. She guides the global organization towards sustainable growth and scalable impact with her strong leadership skills and vision. Prior to Too Good To Go, Mette co-founded the fitness and training community Endomondo in 2007, which was later acquired by Under Armour in 2015. Mette's entrepreneurial spirit and passion for purpose-led tech businesses led her to invest in Too Good To Go in 2016 before taking on the CEO role in 2017. Mette holds a Master's degree in Political Science from Aarhus University and began her career as a management consultant at McKinsey & Company.