Meredith Diehn

VP, Marketing

Perfect Bar (Mondelez International)
Meredith has worked in the CPG industry over 17 years across marketing, consumer insights and analytics. She currently heads the Brand & Omnichannel Marketing team at Perfect Snacks (acquired by Mondelez International in 2019), the pioneer of refrigerated protein bars. In her role, Meredith leads brand building and activation across the paid, owned, earned and shared ecosystem for Perfect Bar including integrated campaigns, shopper marketing and retail media. She previously spent 10 years at PepsiCo in various marketing, innovation and insights roles across the Quaker and Tropicana businesses, as well as 5 years at Nielsen on CPG and pharma clients. Meredith is a lover of all things wellness, and passionate about fueling the next generation with a healthy lifestyle. She lives in Chicago with her husband, two toddlers and dog.