2025 Grocery Industry Icons & Innovators

Loren Castle is the Founder and CEO of Sweet Loren’s, a brand she started 13 years ago after a cancer diagnosis inspired her to rethink her relationship with food. Sweet Loren’s was born in her studio apartment after endless recipe testing and with an unrelenting drive to make eating better effortless. Now, it is the #1 natural cookie dough brand in the country, sold in over 35,000 retail doors nationwide. The brand has expanded categorically and now offers a suite of products (cookie dough, refrigerated rolled doughs, shelf-stable breakfast biscuits), all free of the top 14 allergens. Sweet Loren's has ranked 6x on Inc. 5000’s fastest-growing private companies in the U.S. and earned recognition such as Inc.'s 2024 Best in Business Honoree.