2024 Grocery Industry Icons & Innovators

Linara Zakirova serves as the Head of Amazon and Natural Channels at The Coca-Cola Company, where she has excelled in various capacities over the past 14 years. In her current role, she focuses on sustainable growth and strong partnerships, managing key initiatives related to eCommerce and Natural Customers and Distributors. Linara continually strives to align her work with the company's customer-centric, data-driven mission.

With more than 20 years of experience, Linara is known for her growth-oriented mindset and people-centric approach, empowering high-performance teams across the organization. Prior to her present role, she gained expertise in diverse disciplines such as strategy, advanced analytics, performance, revenue growth management, and finance through positions of increasing responsibility.

Linara's successful career is supported by a solid educational background, having earned Master's degrees and certificates from Emory University, Loyola Marymount University, and Keller Graduate School of Management. Her team's achievements have been recognized with several vendor awards, including partnership awards from Amazon Fresh, Amazon Core, and the Distinguished Toastmaster award. She is also a member of the AWS/Amazon CPG Executive Advisory Board.

Dedicated to excellence and growth in both her professional and personal life, Linara takes an active role in youth development through public speaking mentoring and volunteering with the Boys and Girls Clubs of America. A passionate communicator and leader, Linara is an experienced public speaker and an active member of Toastmasters International. As a fitness enthusiast and well-being advocate, she integrates personal wellness with career success.