Krystina Gustafson

Chief Content Officer


Krystina is the chief content officer and a founding team member at Trybe, the groundbreaking new event where women connect, collaborate and get business done. Trybe harnesses the collective power of all women in the workforce–and their allies–to help women at every level, in every role and across every industry be more successful in their jobs and careers.

Prior to Trybe, Krystina was the senior vice president of content at Shoptalk and Groceryshop, the leading conferences in the retail, grocery and consumer packaged goods industries. She led the team that shaped the retail and ecommerce industry narratives across its four annual events – Shoptalk, Shoptalk Europe, Shoptalk Fall and Groceryshop – including agenda development and speaker selection.

Krystina joined Shoptalk in 2017, after spending four years as a retail reporter and content editor at Prior to CNBC, Krystina was a web editor at Women's Wear Daily, the trade publication for the fashion industry.