2024 Grocery Industry Icons & Innovators

Co-Founder and CEO Kimberlie Le started Prime Roots as a proud meat eater determined to dramatically transform global food systems and reduce the burden animal agriculture has put on our planet. As a chef’s daughter, her love for cooking, brewing, and fermenting was ignited early along with her understanding of the impacts of food on the planet. With a microbiology background and culinary passion, Kim was at the forefront of the alternative protein innovations launching Prime Roots in 2017. Kim's achievements include being a Forbes '30 under 30' and Inc.'s 2024 Female Founders honoree, receiving the Game Changer Idea Award from Food and Wine Magazine, and Fast Company’s World Changing Ideas Award