2024 Grocery Industry Icons & Innovators

Juan Arrieta is VP of Ecommerce at Nature’s Way. Nature’s Way started over 50 years ago and remains a family-owned company with a mission to help people live healthy lives.

Juan leads the digital selling channel at Nature’s Way. As the channel lead, he has delivered both revenue growth and process building in his first year.

Before Nature’s Way, he was a Director of Sales for the Clorox Company where he was responsible for building and scaling digital selling capabilities for the company. He was a founding member of the Ecommerce Team for Clorox and helped shape the digital growth expansion for a portfolio of brands for over 10 years. He has worked in Finance, Sales, and Marketing and has a passion for cross-functional talent development.