2024 Grocery Industry Icons & Innovators

Jose takes the helm of the Google Cloud business in the U.S., focused on the retail, consumer and travel industries. He brings a wealth of retail, brand and consultancy experience, and a fantastic understanding of the complex retail market.

Jose spent 12 years at Dunnhumby, partnering with retailers and brands to leverage data and analytics to put their customers first. Most recently, he was President of North America, where he worked with the likes of Kroger, Macy’s, Hilton, McDonald’s, Meijer, P&G, and Kraft, centering the customer across strategy, loyalty, personalization, merchandising and supply chain decisions.

Prior to this, he was Managing Director of Dunnhumby’s Latin America and Africa region, based in Sao Paulo, Brazil. Under his leadership, the region became the fastest-growing market globally. During his tenure, Jose was responsible for personalizing the customer experience for millions of shoppers of major retailers and FMCGs, such as Raia Drogasil, Grupo Exito, Grupo Pão de Açucar, Shoprite, and AB Inbev. Before that, Jose led the creation of Digital Media Services in Latin America for Dunnhumby. Earlier in his career, Jose worked in investment banking with BPI.