2024 Grocery Industry Icons & Innovators

Jenna Vondrasek is an energetic omnichannel leader with a range of experience in data, eCommerce, insights & analytics roles across the hospitality and CPG industries. Jenna has been with Kraft Heinz since 2022, most recently as the Head of Omni Shopper Marketing for the United States. Prior to this, she was leading a team responsible for omnichannel strategy & growth intelligence. 

As Head of Omni Shopper Marketing at KHC, Jenna leads a team responsible for developing captivating and seamless marketing strategies that connect brands with consumers along the digital and in-store path to purchase. She is hyper focused on strengthening retailer partnerships, testing new approaches to drive incrementality & growing consumer engagement with Kraft Heinz brands. 

Jenna is especially passionate about finding new ways to develop a welcoming culture of diversity, empathy & psychological safety within her team.