2024 Grocery Industry Icons & Innovators
Jake Hirsch
Head of Commerce & Retail Media, Personal Care
Unilever
Jake leads Commerce Marketing and Retail Media for Unilever’s Personal Care business in the U.S. As a veteran in the CPG and Retail industry, Jake has extensive experience across Media, Brand Marketing, Sales, and Merchandising. He has worked on brands of all sizes at different stages of their journey, from newly acquired brands like Sir Kensington’s and Schmidt’s Naturals to category staples like Axe and Dove. In his current role, Jake ensures that Unilever’s brands reach consumers at the right touchpoints, connecting the right person to the right product at the right moment.