2024 Grocery Industry Icons & Innovators

Greg is responsible for Sugar Confections and Fruit Snacks across Ferrara’s Every Day and Seasonal Businesses. As CMO, he leads the equity and strategic direction of the Ferrara portfolio of beloved brands – with full focus on delivering portfolio leadership, growth and profitability.

Prior to joining the company in March 2019, Greg was at Kraft Heinz for six years. He was most recently the Head of Marketing of their meat business, which included notable brands like Oscar Mayer, Lunchables and Just Crack an Egg. Before Kraft Heinz, Greg held a number of leadership roles across the U.S. and Southeast Asia for P&G, Gillette and Kraft Foods.

Greg graduated from Bates College and holds an MBA from the University of Connecticut. He currently resides in the Chicago suburbs with his wife and three kids.