2024 Grocery Industry Icons & Innovators

Francisca Hawkins, VP, Digital & Enterprise Technology, has been leading and implementing digital products for the past 20-years. She most recently joined Blue Bottle Coffee to lead their global digital transformation strategy, focusing on building the brand’s omni-channel customer experience.  Prior to joining Blue Bottle Coffee, Francisca built the digital products team at Philz Coffee and launched the order-ahead mobile experience that was the underpinning for their omni-channel experience.  Before Philz, Francisca spent the majority of her career at Virgin America, leading the development of their self-service channels including the team that redesigned and relaunched Virgin America's website, and later their mobile app.