2024 Grocery Industry Icons & Innovators

Fidji Simo is the Chief Executive Officer and Chair of Instacart. She is a consumer technology industry veteran, having spent more than 15 years leading the operations, strategy and product development for some of the world’s leading businesses.

Prior to joining Instacart, Simo was the Vice President and Head of the Facebook app. Over the course of her decade at Facebook, she oversaw the development and strategy for the Facebook app, including News Feed, Stories, Groups, Video, Marketplace, Gaming, News, Dating, Ads and more. She also led the team in charge of architecting Facebook’s advertising business and monetizing mobile. She made video a critical part of the Facebook experience, from rolling out videos that autoplay in News Feed, to building and launching Facebook Live and Facebook Watch.

Simo has been recognized by Fortune as part of their annual Most Powerful Women List (2023), 13 Innovators Shaping the Future of Health List (2023), and 40 under 40 List (2021 & 2016). She has also been featured on Comparably’s list of Best Company CEOs (2023), Fast Company’s list of Most Creative People in Business, AdWeek’s list of the top 15 people shaping the future of mobile advertising, and was ranked 10th most influential French person in the world by Vanity Fair.

Simo founded the Metrodora Institute, a multidisciplinary medical clinic and research foundation dedicated to the care and cure of neuroimmune axis disorders, and serves as President of the Metrodora Foundation. She also serves as a member of the Board of Directors at OpenAI and Shopify. She previously served on the Board of Directors at Cirque de Soleil.

Simo holds a Master of Management from HEC Paris and spent the last year of her Masters program at UCLA Anderson School of Business. She grew up in the south of France, and now lives in California with her husband and daughter.