2025 Grocery Industry Icons & Innovators
Felipe Alonso
Head of Ecommerce
Auto Mercado
Felipe Alonso is the Head of Ecommerce at Auto Mercado, Costa Rica’s largest nationally owned grocery chain, and the country’s largest e-commerce operation. Felipe has led transformative growth through initiatives like the launch of Costa Rica’s first online grocery app, Zoomies (online pet shop) and Plan A, the first grocery subscription program in the Central American region
Speaking on:
New Strategies and Models that Drive Additional Revenue
Date & Time: Tuesday, September 30, 10:40am — 11:20am PT
Location: Ripe Ideas Stage