2024 Grocery Industry Icons & Innovators

Carla Vernón joined Honest as Chief Executive Officer in January 2023. As one of the first Afro-Latine CEOs of a U.S. publicly traded company, Vernón brings a new era of leadership that reflects the diversity of Honest’s consumers. In her role, Vernón will be laser focused on driving category growth, business innovation, and profitability to deliver the company’s core mission of inspiring everyone to love living consciously.

Prior to joining Honest, Vernón served as the Vice President of Consumables Categories at Amazon.com, Inc. where she had P&L responsibility for Household Essentials, Wellness, Beauty, Baby, Food and Beverage categories on Amazon.com as well as responsibility for technology development for those categories. Prior to joining Amazon, Vernón spent more than two decades in various P&L leadership roles at General Mills, Inc., most recently serving as the Operating Unit President of the Natural & Organic Division from July 2017 to April 2020. Vernón holds a B.A. degree in Ecology and Evolutionary Biology from Princeton and a Master of Business Administration from Texas McCombs School of Business. Vernón serves on the Board of Trustees for Princeton University.