2025 Grocery Industry Icons & Innovators

Callum leads the wiqRetail team, a partnership between Woolworths Group Australia and Quantium, with the mandate to leverage AI and advanced analytics to reimagine the customer and team experience across every part of our retail group. Prior to joining Woolworths, Callum held Executive roles at Westpac Banking Corporation where he led strategy, advanced analytics and digital teams. He was previously a Partner with the Boston Consulting Group and holds an MBA from the Stanford Graduate School of Business, California.