2024 Grocery Industry Icons & Innovators

Brita is a Co-Founder and Managing Partner at Vita Vera Ventures, as well as lead investor at Portfolia’s Food & Agtech Fund, building on 20+ years of food & tech investment, M&A execution, and strategy experience. She is recognized as an expert on the food tech ecosystem, and her industry analysis is regularly used by participants in the space to understand the evolving landscape. Brita spent over a decade advising food & tech start-ups and incumbents at her eponymous firm, and prior to that was a corporate finance and M&A investment banker focused on the consumer/internet industries at Robertson Stephens, Cowen, and ThinkEquity Partners in San Francisco.