2024 Grocery Industry Icons & Innovators

Ben is a designer, programmer and retired semi-pro freestyle rapper.

He’s the CEO & co-founder of Rodeo, a CRO platform that auto-logs users into their account from email + sms marketing. Prior to Rodeo, Ben co-founded CartHook (acquired).

He is obsessed w/ automation, optimization, and commerce–his friend Paul calls him the “Human Zapier.”