Grocery Industry Icons & Innovators
VP, Digital Experiences
Art Sebastian is Vice President of Digital Experiences at Casey’s. Art leads teams that are accountable for the Digital Commerce P&L, Casey’s Rewards Loyalty Program, Digital Marketing & Personalization, User Experiences and Digitizing the Store Experience. Art joined Casey’s in the Fall of 2018 to lead Digital Transformation. Since then, he’s led the implementation of an industry leading technology stack, generating new revenue and profit for the company and installing a digital mindset throughout the enterprise.
Art describes his primary role at Casey’s as “building guest relationships to strengthen the business”. Supporting this statement is focusing on growing and enriching First-party data, growing Rewards enrollment and monthly active rate and building best in class mobile app experiences. Art and his team rely on emerging technology, marketing automation and artificial intelligence to scale digital across 2,400+ stores, 20M guests, 5M Rewards members and a growing Digital Commerce business.
Prior to joining Casey’s, Art was a strategic advisor to an Events Tech Startup founder and helped scale their Shoptalk and Groceryshop event brands. Hyve Group acquired Shoptalk for $145M. Prior to his startup stint, Art was VP of Digital Shopping at Meijer and spent a decade in CPG with the iconic brand Kraft Foods where he served as VP of Category Leadership & Insights and IRI where he led consulting engagements across many blue-chip CPG clients. Art began his career in retail working in stores at the age of 15 and progressing through Store Operations, Store Development, Merchandising and Marketing roles.
Art, his wife of 9 years Jodi, 8-year old son Jaxon, 6-year old daughter Savannah and 3-year old son Jude reside in Clive, Iowa. When not working, Art coaches Jaxon’s basketball, soccer and baseball teams. Each year Art looks forward to Daddy-Daughter dance as part of his Savannah’s Dance Studio program and is eager to help Jude learn sports. Art and his wife enjoy travel, good food and wine.